At Milan Design Week 2025, Natuzzi Italia unveiled its evocative new collection “Rooted in Harmony”, firmly anchoring the brand’s 66‑year heritage in Apulia while charting a forward‑looking design course. This collection continues The Circle of Harmony initiative, inviting global creatives to explore the dialogue between tradition and innovation.
Spotlight: Amama by Andrea Steidl
Returning after the acclaim of the Mirai in 2024, designer Andrea Steidl introduces Amama—a modular island sofa conceived for modern conviviality and spatial versatility.
- Named as a palindrome to reflect its multi‑facing flexibility, Amama allows double‑facing seating, integrated shelving, and fluid geometry.
- Its composition blends soft upholstered elements with sharp architectural volumes—ideal for open‑plan living or shared lounge zones.
Other Design Highlights from the Collection
| Designer | Piece | Design Inspiration & Features |
|---|---|---|
| Karim Rashid | Memoria | Soft, flowing forms recalling the Mediterranean hills of Puglia; continues into the bedroom with matching bed and nightstands. |
| Mauro Lipparini | Habita | Serene and balanced modular living pieces with elegant piping and calming presence. |
| Marcantonio | Fiore armchair | Nature‑inspired curves resembling a blooming flower; a poetic sculpture that hugs the body. |
| Antony Cecca | Valzer table | Sculptural CNC base paired with extra‑white glass—a visual dance of form and function. |
| Antonia Digirolamo | Pagoda sofa & Flow bed | High‑tech ergonomic Comfortness products featuring Zero Gravity and Micromobility functions. |
Narrative & Visual Appeal
This collection embodies Natuzzi Italia’s vision of quiet luxury—a seamless blend of homage to cultural roots and refined craftsmanship. Each piece is a design narrative, offering form, comfort, and a story.
For architects and interior designers, the modularity and material richness offer exciting flexibility: configure open‑plan lounges with Amama, introduce warmth via Memoria, or create focal seating with Fiore. These elements give dimension to spaces, making each installation both immersive and functional.
Why It Matters
- Timeless Italian legacy — rooted in Natuzzi’s Apulian heritage, this collection reinforces authenticity and storytelling.
- Functional beauty — modular flexibility meets sculptural elegance and forward‑thinking ergonomics.
- Tailored for design professionals — ideal for high‑end residential projects, hospitality settings, or curated showroom environments.
Call to Explore Further
If you’d like to experience these designs firsthand or specify customization with premium leathers and finishes, our BITALIAN Cape Town and Johannesburg showrooms are ready to assist. We’d love to collaborate on bespoke interior projects featuring Natuzzi Italia’s Rooted in Harmony collection.
