The Evolution of Building Materials: Meet Novowood


The world of architecture has seen an array of building materials come and go, each marked by its era’s technological advances and design preferences. From the stone and mortar of ancient times to the concrete and steel that shape our modern skyline, materials tell a story of evolution. Today, the narrative advances with Wood Plastic Composite (WPC) – a material that blends the traditional aesthetics of wood with the durability and sustainability of engineered composites. Enter Novowood – the material for the future.

Understanding Novowood:

Novowood stands out in the realm of WPCs for its unique composition and performance. Crafted with care to embody the texture and look of natural wood, Novowood incorporates recycled materials and high-density polyethylene to create a superior building material. It’s not just about appearance; it’s about providing a solution that withstands the elements and time.

The Certifications Behind Novowood:

The ReMade in Italy® certification isn’t just a label; it’s a testament to quality and sustainability, ensuring over 81.5% of the content is recycled. Novowood’s production process, verified by the Oxidative Induction Time (OIT) method, predicts an impressive assumed lifespan, setting new benchmarks for durability in building materials.

Why Architects Love Novowood:

For architects, Novowood offers a palette of possibilities. Its versatility for different climates and settings, from coastal areas to urban landscapes, makes it a favourite. Novowood’s use in a variety of projects – from decking to cladding – speaks to its design flexibility and adaptability.


As the architectural industry moves towards materials that offer longevity without compromising on environmental integrity, Novowood is at the forefront. It’s a choice that represents not just an investment in a building, but in the planet’s future.

Call to Action:

Are you ready to design with a conscience? Reach out to learn how Novowood can elevate your next project.


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