5 Reasons Why Ginori 1735’s London Reborn Project is a Must-See for Luxury Home Decor Enthusiasts


In the world of luxury home decor, few names resonate as profoundly as Ginori 1735. With its rich heritage and commitment to artistic excellence, Ginori 1735 continues to redefine the boundaries of luxury porcelain. The Reborn Project in London was a stellar example of this, and as we eagerly anticipate the next chapter in Miami this December, let’s dive into why this project is a beacon for connoisseurs of high-end decor.

1. A Legacy of Craftsmanship

Ginori 1735 isn’t just a brand; it’s a story that dates back to 1735. Rooted in the heart of Italy, Ginori 1735 has become synonymous with unparalleled porcelain artistry. The brand’s journey, from its inception by the Marquis Carlo Andrea Ginori to its contemporary evolutions, reflects a deep respect for tradition coupled with an eye for innovation. This blend of history and modernity was vividly showcased in the London Reborn Project, offering a glimpse into the brand’s unique ethos.

2. The Reborn Project: Uniting Art and Design

The Reborn Project, a key initiative of GINORI ARTE, transcends the typical boundaries of an exhibition, manifesting as a vibrant celebration of artistic ingenuity. This London edition brought together a medley of international artists, each tasked with re-envisioning the iconic pieces of Ginori 1735. Their individual artistic flairs were woven into the fabric of the porcelain, transforming everyday items into mesmerising art pieces. This initiative not only showcased the adaptability of porcelain as an artistic medium but also demonstrated the seamless integration of time-honored craftsmanship with modern artistry. The London showcase, held at the distinguished David Gill Gallery from September 7 to October 3, 2022, marked the third chapter of Ginori 1735’s esteemed Ginori Art Collection.

Spearheaded by Ginori 1735 and meticulously curated by Frédéric Chambre, acclaimed auctioneer and CEO of Piasa, the Reborn Project is a homage to table art, design, and innovation. Following the successful Paris and Milan chapters, the Ginori Art Collection continued its legacy in London, inviting a select group of international artists and designers to transform and elevate the Manifattura’s white porcelain into unique, artful masterpieces. These pieces have been envisioned not only as standalone art but also as distinct enhancements to sophisticated interior design projects and esteemed private collections.

3. Spotlight on the Collaborating Artists

In its British edition, Ginori 1735 partnered with eight globally recognized artists and designers, each bringing a unique perspective to the collaboration. This group included David Gill, founder of the esteemed British design gallery; Mattia Bonetti, the multifaceted Swiss artist and designer; Barnaby Barford, known for his British artistic sensibilities; Sebastian Brajkovic, a Dutch artist with a distinctive vision; Michele Oka Doner, the versatile American artist and author; Lena Peters, a British ceramist with a unique flair; Sebastian Errazuriz, a US-based artist and designer known for his creative prowess; and Francis Sultana, the acclaimed interior designer and CEO of David Gill Gallery. Their diverse contributions infused the Reborn Project with unparalleled depth, enriching Ginori 1735’s ongoing artistic narrative with their unique interpretations and designs.

4. Anticipation for Miami: What to Expect

As we look forward to the Reborn Project in Miami this December, the excitement is palpable. Set against the backdrop of Design Miami, this exhibition is poised to be a confluence of international artistry and Italian craftsmanship. Expect to see a continuation of the dialogue between heritage and modern design, with new artists bringing their visions to the iconic Ginori 1735 pieces. This event is not just an exhibition; it’s a destination for anyone passionate about luxury home decor and the art of living.

5. The Impact on Luxury Home Decor

The influence of the Reborn Project extends far beyond the exhibition space. It redefines what luxury home decor can be. The project emphasises that luxury is not just about opulence; it’s about the story, the craftsmanship, and the artistic vision behind each piece. For homeowners and interior designers alike, Ginori 1735 offers inspiration to create spaces that are not just beautiful but are also imbued with artistic significance.


Ginori 1735’s Reborn Project is more than a showcase of artistic porcelain; it’s a testament to the enduring appeal of luxury home decor that embraces both heritage and innovation. As we anticipate the next edition in Miami, we are reminded of the limitless possibilities of creativity. Ginori 1735 continues to not just occupy a place in the world of luxury home decor but to redefine its very boundaries.

Call to Action

Stay tuned for more updates on the Reborn Project in Miami.

David Gill

As one of the firmest fixtures on the contemporary design scene, David Gill can be credited with spearheading the shifting perception that design can be labeled as art. What resonates most about his practice is that Gill doesn’t separate design from other creative disciplines, as, for example, fashion, architecture and art. He has commissioned pieces by Grayson Perry, Donald Judd and Gaetano Pesce; he has collaborated with Rei Kawakubo, the founder of Comme des Garcons. Other exhibitions include Zaha Hadid’s Liquid Glacial 2012 and Jorge Pardo’s Meretricious 2015. Works from David Gill gallery can be found in private and public museum collections, including the Victoria and Albert Museum in London and the Museum of Modern Art in San Francisco.

Francis Sultana

Artistic Director of David Gill Gallery, Francis Sultana is one of the world’s foremost interior and furniture designers, working across both residential, commercial and hospitality projects. Appreciated for his unique ability to merge the residential requirements of a domestic or commercial space with often large-scale visual art, sculpture and installation pieces, his studio is working on projects in the UK and across Europe and the US. Alongside his multiple international hotel and residential interiors projects, his atelier produces annual collections of bespoke and limited-edition furniture and textiles under the Francis Sultana brand. Francis’s own work is known for his use of noble materials such as bronze, rock crystal and straw marquetry and bespoke fabrics.

Michele Oka Doner

Michele Oka Doner is an international artist whose career spans over five decades. The breadth of her artistic production encompasses sculpture, design objects, works on paper, furniture, jewellery, public art and video installations. Michele Oka Doner’s work is fuelled by a lifelong study and appreciation of the natural world. Her work encompasses materials including glass, bronze and silver and in a variety of scales she mirrors the world around her. Michele is well known for creating over 35 public art installations throughout the United States and in Europe, including A Walk on the Beach at The Miami International Airport (1995-2010). Her artwork can be found in the collections of relevant cultural institutions as, for example, Musée des Arts Décoratifs in Paris, The Metropolitan Museum of Art in New York, the Art Institute in Chicago, the Whitney Museum of American Art in New York.

Mattia Bonetti

Artist and designer Mattia Bonetti was born in 1952 in Lugano, Switzerland. Moving to Paris in 1972, Bonetti developed a career as a stylist and photographer. Bonetti’s work has always begun with a free-hand sketch, which is then fabricated in materials including bronze, acrylic, wood, rock crystal, marble, glass and stainless steel. He is also a sculptor, often working with clay to give initial shape to pieces that will later become his furniture. . In 2004 Bonetti went on to exhibit a solo-presentation of works at David Gill Gallery. Subsequent solo exhibitions followed in 2008, 2012, 2014 and 2017. A new exhibition ‘New Works 2022’ will be opened in October.

Sebastian Brajkovic

Sebastian Brajkovic, born in Amsterdam in 1975, is an artist who started creating furniture by transforming and mutating archetypal shapes into new forms, often using contemporary technologies.This resulted in works that transcended in form and historical periods, forging his own, visually-striking, canon.Brajkovic’s work resides in the permanent collections of institutions such as London’s Victoria and Albert Museum, the Museum of Fine Arts, Houston and the Museum of Arts and Design, New York. The second solo exhibition of Brajkovic will be exhibited at David Gill Gallery in 2023.

Barnaby Barford

London-based artist Barnaby Barford (born in 1977) graduated from the Royal College of Art in 2002 and has been Associate Lecturer at Central Saint Martins since 2004. Barford’s early ceramic sculptures reworked mass-market and antique found porcelain figurines to create scenarios that offered a witty, cultural critique. More recent works have seen the development of his instinct for satire into biting social commentary. Driven by a fascination with words and language, he explores what it is to be human in the 21st century. He has been represented by David Gill Gallery since 2005, and has exhibited internationally, with major solo shows across Europe and the USA. His work has been acquired by many public and private collections and international firms.

Lena Peters

Lena Peters is a ceramicist whose works play with folkloric narratives. Her interest in folklore, mythology, history and nature results in work that dances between the real and the unreal, creating illustrative objects which work to embody her storytelling. Peters graduated from Central Saint Martins College of Art and Design with a BA Hons in Ceramic Design in 2017. Her work has been exhibited at the Lethaby Gallery, London, the British Ceramics Biennial in Stoke-on-Trent, and the Pangolin Gallery, London. Peters’s works were first exhibited at David Gill Gallery in November 2017 as part of ‘Vases and Vessels’ Curated by Gianluca Longo. Joining David Gill Gallery, Peters presented her first solo exhibition at David Gill Gallery in 2018 entitled ‘Saints and Spirits’. In her work, Peters offered an unexpected menagerie of shrine statues, evoking folk beliefs and household worship from across the world.

Sebastian Errazuriz

Sebastian Errazuriz is a Chilean-born, New York-based Artist, Designer and Entrepreneur. His work is always surprising and compelling, inviting the viewer to look again at realities that were often hidden in plain sight. Blurring the boundaries between art, tech, design and craft, his works are acquired by art collectors and international museums. Sebastian Errazuriz’s work has been included in exhibitions and collections around the world, as for example, at the Palm Springs Art Museum, at the National Museum of Design in New York, at the Peabody Essex Museum in Salem, at the Kiasma Museum of Contemporary Art in Helsinki, and the National Museum of Fine Arts in Santiago.


More Posts